Brand Awareness is a nice token 'marketing' word however what does it mean? Well, in short it means who knows about you, where are you being seen and heard, and what do your customers think when they think about your brand? You might have an idea of how you want to be portrayed however are your customers telling the same story? Are the channels you are using the most effective way to reach your customers? Here in Wanaka we have a variety of options, radio, newspaper, online, The messenger, flyers... but have you thought outside the square? How are you going to get through all the clutter to your customers. Marketing can be a beast, taking the time to sit down and check you are telling the right story is a great start.