How far is your brand reach? Is there opportunity to go further? Maybe you are only talking to those inside your circles and there is potential to get even more exposure. Sometimes it is easy to think about those that 'need' your business. But what about those that don't know they need you?? Thinking outside the square is important! The first step would be to brain storm... its not until you get over 10 ideas that things start to get really fun.....
